The company announced that the goal of this investment, which is a mix of equity and financing, is boosting the Saudi market’s home advertising.
dKilo, an ad tech startup that is located in Egypt, during the Leap 2024 conference in Riyadh, made a public statement to inform that the company plans to attract seed funding from Upturn Ventures equal to 3.2 million.
The company was founded by Mohamed Mousa and Sherif Abdelaty in 2020 with the aim of allowing market brands to increase their accessibility to traditional online platforms. This will lead the brands to be more visible, and the CTA will work better to bring them new opportunities for their e-commerce businesses.
Moreover, the next goal of the startup is to prepare a new channel for better connection and engagement among the brands and their customers. To enable brands to reach target audiences in the real world, they come up with the idea of using mobility while still managing the process with an online platform. dKilo’s ambition is to revolutionize the way businesses interact with customers with these state-of-the-art and innovative street advertising methods.
