Masr Afdal platform champions Egypt products

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Masr Afdal logo

The Egypt-based online platform ‘Masr Afdal’ has already made its way into advancing and exporting Egyptian-made products to the worldwide market along with other plans. The founder and Egyptian business visionary Hamed El Ghool plans on putting Egypt on the worldwide online business map by interfacing with the local businesses across the region with Egyptian living abroad.

The Egyptian entrepreneur commented, “We don’t just export these products, we market them on an international scale.” He also added, “ “What’s different about our marketing is that we are working with Egyptian marketers around the world in the U.S, Germany, Algeria, Uganda, Kenya, and Rwanda. They work with us on the side and receive a commission on any deals made by the companies. Who better than Egyptian ex-pats living abroad to understand the country they’re living in and be able to navigate the market there? We have 800 affiliates around the world penetrating global markets and we plan on increasing that number.”

A handful of companies have already participated by registering through the program and that’s not all.  They include Domty which is one of the lead dairy manufacturers across Egypt. Their reputation precedes them as their first shipment to Germany via the Masr Afdal platform earlier this year back in January. Several other popular companies have also signed up on the platform including Elaraby group, iSiS, Elsewedy Electric, and Fresh,

El Ghool also said, “I realized that here in Egypt we’re all competing with each other, but no one is thinking about exporting to new markets. Not just big markets like the US and Europe, but also smaller markets like Africa.”

It’s a very well-known fact that Africa is viewed as an untapped market with a number of opportunities. The reason here is it’s certainly easy to innovate there with numerous nations that need to augment their exchange trade with Egypt. These nations could profit by simply initiating different business roles that could arrive at 100% dependent on economic agreements. As a feature of the activity’s push to support Egyptian fares abroad, Masr Afdal has as of late reported the kickoff of a structure in the lasting Egyptian display in Kigali, Rwanda’s capital, and several other things as well.

“The manufacturers we have onboard our platform will be establishing national offices in Rwanda. Each round will last four to six months, rotating out 40 companies with each round. Rwanda is considered a hub for the countries around it. It’s a new country, free of corruption, and extremely advanced relative to its surrounding countries,” added El Ghool.

The most important part here is that the trade exchange between Rwanda and Egypt has been on the rise pretty stably since 2014 and that’s not all. Egyptian exports literally recorded Rwanda around $37.5M back in 2019.

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